We like having these things

– Chris

A few weeks ago I was made aware that Sweetwater had a brewpub installation at Hartsfield-Jackson airport. I decided to seek it out today, and after being tricked only once (first went to Sweet Georgia Brown’s Juke Joint, not the same thing) I ended up one concourse away from mine own, sipping a 20-oz pour of Sweetwater IPA, chatting with a fellow from—can’t remember where—about Canon SLRs. This then, if you know me, is pretty much my idea of a sort of paradise, or renaissance, or something. I have to admit, I kind of purposefully arrived early for my flight to the NYC in order to do this. The point is: it’s worth it! I mean, what a great idea to station an exclusive outlet for your microbrews in the busiest airport in the world! Great but not too cheap to implement, I reckon. Makes me glad, for a moment or two, that I have such a fine brewery right in the neighborhood, relative-geographically speaking. There should be more of these. Hmmm, maybe we’ll start one.

Sadly, Airtran doesn’t see the value of supporting local business quite as much, as I’ve been relegated to A-B and Heineken products on my flight, which means I’ve actually been relegated to Tanqueray and tonic, which means that I apologize in advance for any and all run-on sentences, fragments, loss of your interest, etc. But hey, it’s got me thinking about beer, which means that you have something to read about. How did I post this from the plane?? I have a flux capacitor. More soon from north of the Mason-Dixon.


2 thoughts on “We like having these things

  1. Is this title a reference to a Numbers song? I recognized it immediately, but didn’t think it was up your alley…except it is marketing-rock, if not econ-rock.

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