Last weekend I was spending some well deserved time lying on the couch watching TV and I saw a commercial for the new Budweiser American Ale. I quickly found myself sitting upright and leaning in towards the screen so as not to miss a word. How could this be? I mean, we all know Budweiser has dabbled in craft brews for fear of losing market share. But they have never come outright and done something so bold as to launch an all out national campaign for an ale. Could it be that the old American Bud was too scared and unsure of itself? Or could it be the new cultured and understanding, worldly Bud headed up by InBev knows and understands what the people want?
Either way a Google search turned this up:
“The king of beers joins the peasants in the craft brew section. Budweiser American Ale ($7/6-pack) is a new American-Style ale with rich amber color and big flavor. It’s what microbrew ale would taste like if they had the billion dollar R&D department of Anheuser-Busch. Available now nationwide on draught, you’ll be able to buy it in bottles on the 29th. “ –uncrate.com
So how does it really taste? I haven’t tried it yet but Marc had one last night at TacMac and he said: “I mean…it’s…alright”.
We shall see.